Funko Soda Figures: Sealed Cans and Chase Probability

Funko launched the Soda figure format in 2020 as a deliberate departure from the standard retail model: figures sold in sealed soda-can-styled packaging with a pull-tab opening, where the identity of the figure inside isn't revealed until the can is opened. The 1-in-6 Chase ratio - one variant per six standard figures in a production run - applies the same scarcity logic as the standard Pop! Chase program, but the can format adds a reveal ritual that standard window-box collecting doesn't have. Production numbers for Soda releases have typically run lower than comparable standard Pop! releases, and the format's convention-exclusive editions carry an additional scarcity layer on top of the already-smaller base production.

Funko Soda Figures attract collectors who want the mystery-acquisition experience rather than the certainty of a standard retail purchase, and those who value the can-format packaging as a display object in its own right - the sealed can displayed alongside an opened can with figure is a distinct display pairing that documents the reveal moment. The lower production numbers create secondary market dynamics where sold-out Soda releases trade at significant premiums compared to the Pop! catalog at comparable price points.

Two practical habits. Photograph both the sealed can and the opened can-plus-figure at acquisition - the reveal moment is the Soda format's signature experience, and documentation of the unopened-to-opened sequence creates a provenance record that distinguishes a figure as genuinely pulled from the original can rather than reinserted for display purposes. And track Chase pull rates within each Soda series before buying multiples; the 1-in-6 ratio means six cans guarantee one Chase statistically, but individual pull results vary, and realistic expectations about how many cans are needed for Chase completion prevent overspending on any single series.

The reveal-ritual long game

Learn the Toys and Figures fundamentals - Funko Soda release identification by production run and Chase ratio, how sealed-can versus opened condition affects secondary market valuation, and which Soda releases have the most documented collector demand from buyers tracking the lower-production format - and keep notes on production run, Chase ratio, and reveal documentation at acquisition.

Find the other Soda collectors

Niches like Funko Soda grow sharper when collectors tracking reveal pulls can compare Chase rates and sourcing leads. Amassable lets you log Soda releases with can and figure notes, display the collection like a gallery, and meet others chasing the same Chase variants. Early members help shape how this specialty develops.

Your turn

Log the cans, document the reveals, track the Chase pulls. Amassable is built for Funko Soda collectors - catalog what you own, track the series gaps, and start conversations about the convention-exclusive Soda releases worth finding. Download Amassable from the official store links on our homepage, and help bring the Soda community together, one pull-tab reveal at a time.