AEW Unrivaled and Jazwares Wrestling Figures

Jazwares launched the AEW Unrivaled collection in 2020, coinciding with All Elite Wrestling's establishment as the first credible alternative wrestling promotion to WWE in two decades. The Unrivaled line used a 6-inch articulated action figure format with enhanced joint systems compared to the WWE Mattel product, and the roster selection tracked directly with AEW's growing talent roster - including Kenny Omega, Chris Jericho, Cody Rhodes, and the Young Bucks in Wave 1, establishing a foundation that grew to over 20 waves by the mid-2020s. The Chase variant system introduced in early waves - a 1-in-10 or 1-in-12 variant with alternate paint application or ring gear - created the secondary market premium structure that wrestling figure collecting had operated on since the 1990s.

Jazwares AEW Unrivaled collecting rewards collectors who track roster developments because AEW's talent roster is more fluid than WWE's, with significant signings and departures creating scarcity on figures whose subjects left the promotion. The CM Punk situation in particular - where Punk's figures from the wave produced before his 2023 departure remained in retail channels while his figure subjects became complicated by the promotion's relationship with him - produced a secondary market scenario that has no parallel in the more stable WWE roster context. Figures produced for talent who departed AEW have a different long-term scarcity profile than active roster figures.

Two practical habits. Research the wave number and chase ratio before purchasing any AEW Unrivaled figure described as a chase variant - Jazwares has used different chase ratios across different waves (1-in-10, 1-in-12, 1-in-6), and the actual scarcity of a given chase figure requires knowing the production run and chase ratio rather than relying on seller descriptions of rarity. And track talent contract status alongside figure collecting: AEW figures of talent who sign with competing promotions tend to appreciate in secondary market pricing as Jazwares cannot produce new figures of the same subject under competitive licensing terms.

The roster-tracking long game

Learn the AEW Unrivaled fundamentals - wave number identification and chase ratio documentation, how talent departures and contract status affect secondary market pricing on wave-specific figures, and which early-wave releases have shown the strongest secondary market appreciation with the passage of time - and keep notes on wave, variant type, and talent status at purchase.

Find the other AEW Unrivaled collectors

Niches like AEW Unrivaled grow sharper when collectors tracking roster changes can compare wave notes and sourcing leads. Amassable lets you log figures with wave and variant notes, display the wrestling collection like a gallery, and meet others completing the same early-wave runs. Early members help shape how this specialty develops.

Your turn

Log the figures, document the waves, compare notes with the community. Amassable is built for AEW Unrivaled collectors - catalog what you own, track the chase variant gaps, and start conversations about the departed-talent figures worth finding. Download Amassable from the official store links on our homepage, and help bring the AEW community together, one Unrivaled wave at a time.