Mattel WWE Elite: Ringside Exclusives, Belts, and Entrance Gear

Mattel acquired the WWE action figure license from Jakks Pacific in 2009 and launched the Elite Collection in 2010 as the premium tier of their WWE lineup: 6-inch highly articulated figures with fabric accessories (trunks, knee pads, boots), character-specific accessories, and individual wrestler attire details reproduced at a fidelity level Jakks hadn't reached. The Elite line has now exceeded 100 series without interruption, with Walmart, Target, and specialty retailer Ringside Collectibles each carrying exclusive figures that don't appear in standard wave distribution.

Mattel WWE Elite matters to collectors because the line is as much about attire specificity as character representation. Each Elite figure depicts a specific wrestler in a specific ring gear - not just John Cena, but John Cena in his green "Never Give Up" gear from a specific WrestleMania year - which means collectors who want complete coverage of a single wrestler's career across his most significant looks face a multi-wave, multi-retailer project spanning a decade of releases. Retired wrestlers with dedicated fan bases (Ultimate Warrior, Eddie Guerrero, test-run figures) drive the strongest secondary premiums.

Two practical habits. Track retailer-exclusive waves specifically - Target, Walmart, and Ringside Collectibles have each carried exclusive figures that appear nowhere else, and missing one retailer's wave can leave a permanent gap in a roster-completionist's collection. And document fabric accessory completeness at acquisition: the soft-goods gear elements (shirts, bandanas, arm bands) are small enough to separate from the figure in shipping or secondary storage, and their absence affects both display completeness and resale value.

The attire-specific long game

Learn the Action figures fundamentals - how Mattel's retailer exclusive distribution affects secondary pricing, which retired wrestler figures command the most sustained demand, and how attire-specific production windows create scarcity within a line that's otherwise continuously available - and keep notes on series, attire, and accessories at purchase.

Find the other WWE Elite collectors

Niches like Mattel WWE Elite grow sharper when collectors tracking retailer exclusives can compare series documentation and sourcing leads. Amassable lets you log figures with series and attire notes, display the roster like a gallery, and meet others completing the same wrestler's career coverage. Early members help shape how this continuously expanding community develops.

Your turn

Log the figures, note the attire, compare notes with the community. Amassable is built for Mattel WWE Elite collectors - catalog what you own, track the retailer-exclusive gaps, and start conversations about the retired wrestler figures worth hunting. Download Amassable from the official store links on our homepage, and help bring the WWE Elite community together, one series at a time.